Matíari means “The First” in the Huichol Indians’ native language, a salute to the fact that the tribe was one of the first peoples to distill agave juice using pot stills. And while our production approach heeds these original processes, the Tateposco factory where Matíari is produced also represents another remarkable “first.”
Tateposco inhabits a locale where vino-mezcal has been planted and produced for more than 500 years—it’s the foundation of the true origin of tequila and the headquarters of Matíari. As this was the original site of mezcal wine production, we were inspired to make tequila using the same techniques employed all those years ago.
Tateposco is owned by Master Distiller David Partida, who ensures that each bottle of tequila stands out for its quality, purity and flavor.
The spirit of matíari
Torego embodies the
‘Espíritu de Verdad’
—spirit of truth.
He represents the fearless clarity and unshakable will that define our way of life.
His welcoming presence reflects the warmth of community, while his steadfast nature honors the pursuit of genuine, unpretentious moments that endure beyond the surface.
Amilli represents the
‘Tiera de Origen’
—land of origin.
She symbolizes the pure, fertile land which is the birthplace of our raw ingredient, the Agave.
Her iconic form captures the beauty of Amatitan as well as the passion and perseverance of a deeply storied culture.
1292
The number of cases our small batch production process yields in each batch
