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Privacy & Cookie Policy

Effective Date: 09/01/2025 Last Updated: 09/01/2025

Matiari Tequila (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy & Cookie Policy explains how we collect, use, and safeguard your data when you interact with our website.

1. Information We Collect – Personal Information: name, email address, shipping/billing address, phone number, payment details, and account login information when you make a purchase, sign up, or contact us. – Usage Information: IP address, browser type, device identifiers, pages visited, time spent on our site, and referral sources. – Cookies & Tracking Technologies: see Section 4.

2. How We Use Your Information We process your information to: – Fulfill and deliver orders. – Provide customer support. – Send updates, promotions, and newsletters (with your consent where required). – Analyze site performance and improve user experience. – Detect, prevent, and address fraud or security issues. – Comply with legal obligations.

3. Legal Bases for Processing (GDPR) For visitors from the EU/UK, we process your data under the following lawful bases: – Consent: for newsletters, marketing, and cookies requiring opt-in. – Contractual necessity: to process and fulfill your orders. – Legitimate interests: to analyze site use and improve services. – Legal obligations: to comply with applicable laws and regulations.

4. Cookies & Similar Technologies We use cookies, pixels, and similar technologies to: – Remember your preferences and settings. – Keep you signed in. – Understand how you use our site through analytics. – Deliver personalized ads and retargeting.

Managing Cookies – EU/UK Visitors (GDPR): You will be asked to provide explicit consent for non-essential cookies. You can withdraw consent at any time via cookie settings. – U.S. Visitors: You may disable cookies in your browser, though some features may not function properly.

5. Sharing Your Information We do not sell your personal information. We may share it with: – Service providers (payment processors, shipping partners, analytics, email providers). – Business transfers in the event of a merger, acquisition, or sale of assets. – Legal authorities when required by law.

6. Your Rights California Residents (CCPA/CPRA) – Know what categories of personal information we collect and how we use them. – Request access to and a copy of your personal information. – Request deletion of your personal information (subject to legal exceptions). – Opt out of the sale or sharing of personal information (we do not sell personal data). – Limit the use of sensitive personal information. EU/UK Residents (GDPR) – Access, correct, or delete your personal data. – Withdraw consent at any time. – Restrict or object to processing based on legitimate interests. – Data portability (receive a copy of your data in a structured format). – Lodge a complaint with your local Data Protection Authority.

7. Data Retention We retain personal information only as long as necessary for the purposes set out in this Policy, or as required by law.

8. Data Security We implement appropriate technical and organizational measures to safeguard your personal information. However, no method of transmission or storage is completely secure.

9. International Data Transfers If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. We take steps to ensure adequate protections are in place (e.g., Standard Contractual Clauses for EU/UK transfers).

10. Third-Party Links Our website may contain links to third-party sites. We are not responsible for their privacy practices.

11. Changes to This Policy We may update this Privacy & Cookie Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us If you have questions, concerns, or requests regarding this Privacy & Cookie Policy, please contact us: Email: [email protected]